Far Eastern Agriculture was established in 1983 to serve the needs of a rapidly developing agricultural community in the Asia/Pacific region – a role that the title continues to serve today as the region’s leading agricultural magazine over 24 years later. Its ABC-audited circulation guarantees advertisers Asia’s highest level readership of agricultural decision makers, whilst the magazine’s unique format of informing readers of innovations in this sector remains second to none throughout Asia. Subscribers and qualified readers of the magazine report that an average of 12 other employees will see each issue of the magazine, giving Far Eastern Agriculture an unrivaled readership of over 110,000 readers per issue.

The magazine’s established readership depends on a balanced mix of editorials devoted to sustainable agricultural development, market intelligence and innovations in all agricultural sectors. Its format provides readers with a unique source of product information across the broad spectrum of agriculture in Asia and is proven in its response levels. Asia’s markets are diverse, but one uniting factor in marketing to the entire region is the use of English-language business magazines for product and information sourcing. Topographically and in terms of development, Asia provides a market that is extremely varied with the more rural economies of Thailand, Malaysia, Indonesia, China and the Philippines, in contrast with the mechanised and intensive agricultural nations of Japan, Korea and Taiwan.

Emerging market places in Indochina, the sub-continent and the Russian Far East provide a further challenge for marketeers taking on the Asia/Pacific region – yet each region offers tremendous rewards and the greatest opportunities. Recent economic and financial crises have further determined governments across Asia to develop sustainable agricultural policies and, in turn, have created further business opportunities in this sector to achieve agricultural production goals. This diversity of needs and markets makes Far Eastern Agriculture ideal in its role of promoting your company and products effectively in the region.

ABC Audited Circulation 7,050 Audited Average Circulation 1st Jan 08 to 31st December 08

Issue Sep / Oct 2008
Agenda Crops Outlook, agricultural news, and events; including notes on environmental issues, and animal husbandry - with previews of VIV China and Eurotier Poultry Notes on best practice in duck farming, and important information about disease control in farmed birds Crops Pest management research, and a West African model for successful production of staple crops	Feed Buyers Guide Equipment and services for all Asian feed requirements Equipment Enzyme technology for pig and poultry production, improved equipment for irrigation, robust communications technology, and tools for poultry management Moreover Developments in biodiversity, and fresh initiatives in aquaculture